Train your sales team
with AI. Measurably better.
Higher win rates through real objection training. The single most effective investment in your sales performance. sip.coach provides AI conversation partners with realistic objections, a deterministically aggregated 5-dimension score, and EU data storage. No preparation. No risk. Just progress.
No credit cardEU data storageGDPR-compliant
Included: 10 sales situations12 persona types10 industries
Tap a sparring partner. That's how they open the call.
Built for regulated sales teams
Sales training stuck in the past,
despite AI from the future?
Three patterns that cost companies revenue every day.
Role-plays feel contrived.
Standard scenarios with colleagues: the partner already knows your pitch, plays the game, not a real customer. No real pressure, no real learning effect.
Coaching feedback is subjective.
No manager evaluates every conversation step the same way. Gut-feeling instead of measurable criteria. Doesn't scale, doesn't compare.
Customer data in a US cloud? Risky.
For insurance companies, banks, and healthcare, data transfers to third countries are a compliance issue. Many AI tools make this difficult for regulated markets.
Same rep. Different outcome.
The gap between “let me think about it” and the close is practice: on real objections, before it counts.
From objection to expert. In three steps.
No setup. No preparation. Open the app and start.
Start a session
Choose persona, industry, and situation. The AI buyer responds with real objections, in your language, at your pace (natural AI voice, streaming audio).
Scoring after every conversation
5 dimensions, evaluated by AI and deterministically aggregated into an overall score (self-consistency: 3 scoring runs, median). Every weak point is named with a concrete text note. Immediately actionable.
Team dashboard
Aggregated skill gaps made visible. Trend comparison over time. GDPR by design: managers see aggregated team metrics; individual conversations remain private by default.
Precision you can measure.
(e.g. needs-question method, qualification grid)
(12 types × 10 situations × 10 industries)
DE-formal · DE-informal · EN
Voice AI via DPA-secured processors
The scoring creates a shared language for conversation quality: instead of subjective gut-feeling, it names every weak point concretely, and makes progress comparable across the entire team.
Everything modern sales training needs.
Six modules. One platform. No feature bloat.
Voice roleplay with real objections
No script, no scripted learning. The AI persona responds dynamically: based on what you say, not what you should have said.
- Natural AI voices: realistic speech output, no robotic sound
- Personas with real mood: they sound audibly excited, skeptical, or calm, depending on how your conversation goes
- Streaming audio: real-time response, no latency interruptions
- 12 persona types, 10 situations, 10 industries: over 1,000 realistic conversation combinations
- Adjustable difficulty: from cooperative to persistent
An overall score you can trust
Self-consistency evaluation: 3 scoring runs, median, and disclosed scoring spread. The AI evaluates the dimensions; the aggregation into an overall score is deterministic, transparent, auditable, and compliance-ready.
- 5 dimensions: objection identification, methodology adherence, active listening, value argumentation, closing signals
- Transparent: disclosed scoring spread, verifiable by works councils and compliance teams
- Multiple selectable scoring frameworks: needs-question method, qualification grid, teach & lead, pain-first method, solution-oriented selling, budget & decision check
- Concrete text notes per weak point: not "too little empathy", but exactly what is missing
Studio: custom scenarios without developers
Build AI personas from real ICP data. Define situations, industries, and upload your product content as a knowledge base.
- Persona builder: name, role, industry, personality type, objection style
- RAG knowledge base: your own documents as context for the AI
- Industry-specific scenarios: tailored exactly for your ICP
- No coding: designed for trainers and enablement teams
Academy: methodology that sticks
6 courses, over 40 learning modules. Curated from the needs-question method, teach & lead, principles of persuasion psychology, and the pain-first method. Spaced repetition ensures knowledge is retained.
- 6 courses: cold calling, objection handling, price negotiation, discovery, closing, onboarding
- Over 40 learning modules with learning paths and progress tracking
- Spaced repetition: daily micro-lessons, 5-10 min
- Direct link to roleplay: theory → practice immediately
Team dashboard: see skill gaps, don't guess
Who breaks down in price negotiations. Who gives ground on discovery questions. Visible without listening to every call. GDPR-compliant.
- Aggregated skill gaps: team weak points at a glance
- Trend comparison: development over weeks and months
- GDPR by design: managers see aggregated team metrics; individual conversations remain private by default
- Training recommendations: targeted Academy modules per rep
EU data storage: transparently governed
Data stored in the EU. Individual processing steps (voice AI) run through carefully selected data processors, secured via a Data Processing Agreement and EU Standard Contractual Clauses. Suitable for insurance companies, banks, and healthcare.
- Data stored in an EU data center
- Voice AI: Data Processing Agreement and EU Standard Contractual Clauses with processors
- GDPR Art. 15 & 17: right of access and right to erasure fully implemented
- Aligned with the EU AI Act: transparent AI decisions, no black box
- Works-council-friendly aggregated reporting: no individual-level surveillance
Who sip.coach is built for.
Every role has its own problem. sip.coach solves all three.
"I can see where my team systematically struggles, without listening to every call."
- Team dashboard with aggregated skill gaps
- Trend comparison over time: who improves, who stagnates
- Targeted training recommendations per rep
- GDPR-compliant: aggregated metrics, no individual surveillance
"I practice objection handling for 30 minutes a day, even right before a demo."
- On-demand: available 24/7, no colleague required
- Spaced repetition from the Academy keeps knowledge fresh
- Direct feedback after every session
- Progress tracking: your own development made visible
"I build custom scenarios for our industry, without developers."
- Studio: custom personas from your own ICP
- RAG knowledge base with your own product content
- Industry- and situation-specific scenarios
- Academy content aligned with your company methodology
Scientifically grounded. GDPR-ready. Auditable.
This is not a toy. This is enterprise-grade training.
GDPR Art. 15 / 17
Right of access and right to erasure fully implemented. Data stored in the EU.
Aligned with the EU AI Act
Transparent AI decisions. No black-box scoring. Auditable for works councils and compliance teams.
EU data storage
Data stored in an EU data center. Voice AI via DPA-secured processors. Suitable for insurance companies and banks.
Structured evaluation. Real methodology.
The scoring is based on recognized sales methods. You choose the framework. sip.coach evaluates accordingly.
Real practice beats a good pep talk.
How sip.coach differs from the usual alternatives.
| Criterion | Roleplay with colleagues | Generic AI tools | sip.coach |
|---|---|---|---|
| Realistic objections | sometimes | generic | ✓ industry- & case-specific |
| Available any time | ✕ | ✓ | ✓ 24/7 |
| Objective, measurable score | ✕ | black box | ✓ auditable |
| Your own personas & knowledge | ✕ | ✕ | ✓ Studio + knowledge upload |
| EU data · works-council-friendly | unclear | mostly US | ✓ EU · GDPR |
Four plans. One clear price.
For individuals or teams. Annual billing saves approximately two monthly payments.
- 8 training sessions per month
- Voice roleplay & deterministic 5-dimension scoring
- Personal progress dashboard
- Academy access (learning modules)
- 20 training sessions per month
- Everything in PIP included
- Multiple selectable scoring frameworks
- Gamification & spaced repetition
- 10 seats included
- Everything in PEP for every team member
- Team dashboard & manager view (aggregated)
- Central seat management
- 50 seats included
- Everything in TIP included
- Studio: custom personas & scenarios (RAG)
- Dedicated support & privacy factsheet
- More than 50 seats, tailored proposal
- All features from HIP included
- Custom setup & onboarding
- SLA available on request
All prices include VAT · Cancel monthly · Annual plan: ~2 months free
Questions. Answers. Clarity.
Start today with 2 free training sessions, 4 weeks to try it.
No credit card. Setup in 2 minutes. GDPR-compliant, EU data storage.