The hardest moment in a sales conversation.
For the first time, not in front of the customer.

Say in one sentence where you are stuck right now. You get an answer right away — and can practice it afterward.

Watch the demo (40 sec.)

Speak or type. No sign-up, no credit card.

German data storage.

OBJECTION DIALOGUE · say it in one sentence

That was the short answer.

Knowing it is one thing. Pulling it off in the conversation is another. Want to run through it? I am the buyer, you answer.

Start practicing — three training sessions free

No credit card. Three training sessions, then you decide.

The problem

Sales training stuck in the past,
despite AI from the future?

Three patterns that cost revenue every month.

Role-plays feel contrived.

Your colleague knows the pitch. He plays the game, not the customer. No real pressure, no real learning effect.

The annual training fades after three weeks.

Two good days in a seminar room, then everyday work. What is not applied is gone. And the next round is a year away.

Feedback stays a gut feeling.

No manager rates two conversations the same way. It does not compare, it does not scale — and nobody knows whether it is getting better.

The difference

Same rep. Different outcome.

Not different people. The same people, after they practiced.

Without sip.coach
✕First real rehearsal: the customer call
✕At the first hard objection: freezing
✕Feedback: gut feeling
✕Into the call: hoping
With sip.coach
✓The tough customer met ten times before they call
✓Objections land, because they were trained
✓Feedback: a score that measures everyone alike
✓Into the call: prepared
How it works

From objection to close. In three steps.

No setup. No preparation. Open the app and start.

Practice

Pick your counterpart, industry and situation. They push back — with a voice, in real time, without a script.

Review

After every conversation, a score across five dimensions. With a concrete note on what was missing: not “too little empathy”, but which sentence was missing.

Close

You walk into the real conversation knowing what is coming.

How it works

From guesswork to a trend. In three steps.

No rollout project. Assign seats and start.

Set up

Assign seats, pick the scenarios for your industry. Ten minutes.

See

Where the team breaks down: price negotiation, discovery, closing. Aggregated, without listening to a single conversation.

Adjust

Targeted modules instead of a blanket approach. After four weeks there is a trend, not a guess.

See it in action

In under a minute: how your team trains with sip.coach.

Real AI voice · real app screens · no editing tricks

Who it's for

Three roles, three problems.

Each one has its own way in.

Sales rep

"I practice for twenty minutes before I walk in."

  • Around the clock, no colleague needed
  • Feedback right after every conversation
  • Your own progress becomes visible
Start free
Sales manager

"I see where my team systematically fails, without listening to every call."

  • The team’s weak points, aggregated
  • A trend over weeks instead of a snapshot
  • Recommendations per person instead of one-size-fits-all
Try it as a team lead
Sales trainers / sales development

"I build our scenarios myself, without developers."

  • Your own conversation partners from your customer data
  • Your own material as a knowledge base
  • Your methodology as the yardstick in the scoring
See the Studio
Why sip.coach

Real practice beats a good pep talk.

How sip.coach differs from the usual alternatives.

Criterion Roleplay with colleagues Generic AI tools sip.coach
Realistic objectionssometimesgeneric✓ industry- & case-specific
Available any time✕✓✓ 24/7
Objective, measurable score✕black box✓ auditable
Your own personas & knowledge✕✕✓ Studio + knowledge upload
EU data · works-council-friendlyunclearmostly US✓ DE · GDPR
Pricing

Four plans. One clear price.

For individuals and for teams. Annual payment saves two monthly payments.

PIP
Personal Improvement Program
€ 29.90 / month incl. VAT billed monthly
  • 8 training sessions per month
  • Voice roleplay & scoring across five dimensions
  • Your own progress, visible over weeks
  • Academy: learning modules
Choose PIP
TIP
Team Improvement Program
€ 239.20 / month plus VAT €23.92/seat · 10 seats included
  • 10 seats included · extra seat €23.92/month
  • Everything in PEP for every team member
  • Team dashboard: metrics aggregated, no individual calls
  • Assign seats centrally
Choose TIP
HIP
High Impact Program
€ 897 / month plus VAT €17.94/seat · 50 seats included
  • 50 seats included · extra seat €17.94/month
  • Everything in TIP
  • Studio: your own counterparts, scenarios and knowledge base
  • Direct support and material for sign-off
Request HIP
Enterprise
From 250 seats
Custom pricing
  • From 250 seats, annual contract, custom proposal
  • All features from HIP
  • Setup and rollout together with you
  • Service agreement (SLA) on request
Get in touch

PIP and PEP include VAT, TIP and HIP are plus VAT · Cancel monthly · Three training sessions to try, no credit card

See full pricing details →

Before the works council asks

What you need for sign-off is ready.

Data protection, co-determination and methodology — in one place instead of spread across the page.

German data storage

Stored in a German data center. Speech processing runs through processors under a data processing agreement and EU standard contractual clauses. Access and erasure under GDPR Art. 15 / 17 are implemented.

The works council sees no individual monitoring.

Managers see team metrics. Individual calls stay private unless the user shares them. For the rollout meeting there is a data protection fact sheet (PDF).

The score can be verified.

Every evaluation runs three times; the median counts and the spread is disclosed. The roll-up into the overall score is fixed and traceable — no black box. Aligned with the EU AI Act.

Scoring frameworks

Scored against recognized sales methods.

Eight frameworks to choose from. You pick one, sip.coach scores against it — the same way in every call.

Discovery Questioning + Qualification Qualification Framework Budget & Decision Check Discovery Questioning Method Pain-First Method Closing Mindset Teach & Lead Core-Need Method

What exactly is scored: see the methodology →

What is included.

8 selectable scoring frameworks
(e.g. Discovery Questioning Method, Qualification Framework)
1,000+ realistic conversation combinations
(12 types × 10 situations × 10 industries)
3 languages & forms of address
DE-formal · DE-informal · EN
15 minutes per training session
one call plus its review
Frequently asked questions

Nine questions, nine answers.

You pick a counterpart, an industry and a situation, then you talk — by voice, in real time. They push back like a real customer. Right after the call you get a score across five dimensions and a concrete note on which sentence was missing.
Because every evaluation runs three times. The median counts and the spread is disclosed. The AI scores each of the five dimensions; the roll-up into the overall score is fixed and traceable — no black box. We call that deterministic aggregation.
In Germany. Individual steps such as speech processing run through processors under a data processing agreement and EU standard contractual clauses. Access and erasure under GDPR Art. 15 and 17 are implemented. The scoring is aligned with the EU AI Act. Managers see team metrics; individual calls stay private unless you share them yourself.
Eight selectable scoring frameworks: the Discovery Questioning Method (Situation · Problem · Implication · Benefit), the Discovery Questioning Method with Qualification Framework, the Qualification Framework, the Budget & Decision Check, the Pain-First Method, the Closing Mindset, Teach & Lead and the Core-Need Method. The Academy content also draws on principles of persuasion psychology.
Yes, that is what the Studio is for. There you build your own counterparts from your customer data, pick industries and situations, and add your own material as a knowledge base. No developers needed — the Studio is built for trainers and sales development.
Yes. Three training sessions free. No credit card. That shows you everything: the call, the score and the Academy. Then you decide.
A training session runs up to 15 minutes, review included. You choose the difficulty yourself. That fits into the quarter hour before an important customer meeting.
Yes. The team dashboard shows where the team breaks down and how it develops over weeks — aggregated, no individual calls. Managers assign seats, invite members, hand out tasks and make training recommendations. A leaderboard is part of it. Sign-in through your company account (SSO) is available on request.
The works council sees no individual monitoring. Managers see team metrics; individual calls stay private unless the user shares them. The overall score is rolled up by a fixed rule and can be verified. For the rollout meeting we provide a data protection fact sheet (PDF).

Three training sessions. No credit card. Two minutes to the first one.

For teams of five or more — book a demo