Feature · Academy

Learn the method.
Use it on the call.

6 courses, over 40 learning modules. Each with an article, quiz, flashcards, and audio, plus a roleplay drill. What you learned comes back at the right interval, before it fades.

Three training sessions free. No credit card.Academy in every programGerman data storage

What's inside

A curriculum with a clear path.

Not a pile of articles. Six courses in the order of a sales conversation.

6 Courses, from first contact
to close
40+ Learning modules with article,
quiz, and drill
5 Levels:
Beginner → Master
8 Badges
for milestones
The learning cycle

Learning that adapts to you.

Instead of clicking through chapter by chapter, the Academy closes a cycle: learn, practice, assess, and revisit on purpose. Your results decide what comes next.

01 · LEARN

Take in the lesson

Read or listen. Every lesson is tailored to a specific conversation situation.

02 · PRACTICE

Practice in roleplay

A call with an AI persona right inside the module: apply the theory to a real objection right away, not "later".

03 · ASSESS

Quiz and score

The quiz checks the knowledge, the five-dimension score checks how you apply it. Both feed back into the cycle.

04 · REVISIT

At the right interval

Drills scored below 70 or older than three days come back on their own. Course recommendations follow your weakest dimension.

In between

Flashcards and audio: for the minutes in between.

Not every learning moment is a full session. Flashcards bring a lesson's key points back in short rounds: question on the front, answer on the back. Audio turns every lesson into a podcast: listen on the way to a meeting.

  • Flashcards you flip: recall first, then check
  • Audio for every lesson, read by an AI voice, with the text following along
  • 5 to 10 minutes a day keep your streak and your knowledge fresh
  • Quiz questions per module check understanding before the drill
Staying with it

Motivation that doesn't rely on willpower alone.

XP, levels, streaks, and badges make progress visible. That keeps the daily habit going.

XP and 5 levels

Every lesson, drill, and quiz earns XP. From Beginner to Master, your level shows how far you have come.

Daily streak

The streak counts your learning days in a row. A quiet nudge to keep going.

8 badges

For milestones: the first lesson, the first drill, seven days in a row, a course mastered.

The curriculum

6 courses, from first contact to close.

Each module: article, optional quiz, roleplay drill.

01

Fundamentals & Mindset

Mindset, conversation control, and a cold-call opening that doesn't get cut short.

6 modules · Article · Quiz · Drill
02

Discovery & Needs Analysis

The right questions instead of a reflexive pitch. Built on the Discovery Questioning Method (Situation · Problem · Impact · Benefit).

8 modules · Article · Quiz · Drill
03

Objection Handling & Reframing

"Too expensive", "not interested", "maybe later": resolved, not conceded.

8 modules · Article · Quiz · Drill
04

Price, Negotiation & Value

Value before discount: run the price negotiation without giving away margin.

7 modules · Article · Quiz · Drill
05

Closing & Commitment

Recognizing buying signals, establishing commitment, asking the closing question.

6 modules · Article · Quiz · Drill
06

Industry Deep-Dives

Insurance, real estate, SaaS, automotive: the same methodology, tailored to each industry's objections.

8 modules · Article · Quiz · Drill
The foundation

Built on proven sales methods.

The lessons sum up the most important approaches in sales, aligned with the five scoring dimensions and the selectable scoring frameworks.

Discovery Questioning Method Teach & Lead Principles of Persuasion Psychology Negotiation & De-escalation Closing Mindset Motivation & Learning Habits
Frequently asked questions

Questions about the Academy.

The learning platform inside sip.coach: 6 courses with over 40 learning modules. Each module has a short article, a roleplay drill with an AI persona, and an optional quiz. Plus flashcards for review and audio, so you can listen to lessons on the go.
The Academy picks what you practice next. Drills scored below 70 or older than three days come back. Course recommendations follow your weakest of the five scoring dimensions. You revisit what would otherwise fade instead of going over what you already know.
With XP, five levels from Beginner to Master, a daily streak, and eight badges. They make progress visible and keep the daily habit going.
On the most important approaches in sales: the Discovery Questioning Method (Situation · Problem · Impact · Benefit), Teach & Lead, persuasion psychology, negotiation and de-escalation, the Closing Mindset, and motivation and learning habits. Every lesson is aligned with sip.coach's five scoring dimensions and scoring frameworks, so theory and scoring speak the same language.
Every module includes a drill: you read or listen to the lesson and practice it right away in a call with an AI persona. The five-dimension score feeds back and decides which lesson is recommended next.
Yes. When you sign up you get three training sessions free and full access to the Academy, no credit card: all 6 courses and over 40 learning modules with quizzes, flashcards, and audio. The PIP, PEP, TIP and HIP plans differ in features and number of seats, not in Academy access: every seat gets 8 training sessions a month.

Three training sessions. No credit card. Two minutes to the first one.

For teams of five or more — book a demo