Feature · Academy

The sales training platform
that makes knowledge stick.

6 courses. 40+ learning modules. Each with an article, quiz, flashcards, and lesson audio, plus a direct roleplay drill. An adaptive learning loop with spaced repetition revisits exactly what would otherwise fade. Theory and practice in one closed cycle.

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Academy by the numbers

Structure that leaves learners nothing to guess.

Not a loose pile of articles, but a thoughtfully designed curriculum with a clear path forward.

6 Courses along
the full sales cycle
40+ Learning modules with article,
quiz & roleplay drill
5 Level tiers:
Beginner → Master
8 Badges & streak tracking
for the learning habit
The adaptive learning loop

Learning that adapts to you.

Instead of clicking through linearly, the Academy closes a cycle: learn, practise, assess, and revisit strategically. Spaced repetition decides what comes next.

01 · LEARN

Take in the lesson

A compact article or lesson audio: read it or listen on the go. Every lesson is tailored to a specific conversation situation.

02 · PRACTISE

Roleplay drill

A voice conversation with an AI persona right inside the module: apply the theory against a real objection immediately, not "later".

03 · ASSESS

Quiz & scoring

The quiz cements knowledge; the deterministically aggregated 5-dimension score measures application. Both feed back into the loop.

04 · REVISIT

Spaced repetition

Drills with a score below 70 or older than 3 days return automatically. Course recommendations follow your weakest scoring dimension.

Micro-learning

Flashcards and lesson audio: for the minutes in between.

Not every learning moment is a full session. Flashcards bring core concepts back in short review rounds. You rate your own confidence, and the spaced-repetition system schedules the next review. Lesson audio turns every lesson into a podcast: listen on the way to a meeting, cached and available offline.

  • Flashcards with self-rating (Again · Good · Easy) instead of mindless clicking
  • Lesson audio for every lesson, synthesised by AI and cached server-side
  • 5-10 minutes a day is enough to keep your streak alive and knowledge fresh
  • Per-module quiz questions check understanding before moving to the drill
Gamification

Motivation that doesn't rely on willpower alone.

XP, levels, streaks, and badges make progress visible: the decisive lever for a daily learning habit.

XP & 5 level tiers

Every lesson, drill, and quiz earns XP. From Beginner to Master, your level tier shows at a glance how far you have come.

Streak tracking

Practice becomes a routine. Streak tracking counts your consecutive learning days: a quiet, effective nudge to keep going.

8 unlockable badges

Milestones get rewarded: badges for completed courses, sustained streaks, and mastered dimensions keep progress tangible.

The curriculum

6 courses across the full sales cycle.

Every module combines an article, an optional quiz, and a roleplay drill: from first contact to close.

01

Cold Outreach & First Contact

The opening that doesn't get cut short: earn attention, get past the gatekeeper, and secure the first appointment.

Article · Quiz · Drill
02

Discovery & Needs Analysis

The right questions instead of a reflexive pitch. Built on the needs-analysis questioning method (Situation · Problem · Impact · Benefit).

Article · Quiz · Drill
03

Objection Handling

"Too expensive", "not interested", "maybe later": resolved with confidence rather than conceded. The Academy's most-practised course.

Article · Quiz · Drill
04

Price Negotiation

Value before discount: negotiating without giving away margin. Grounded in negotiation and de-escalation principles.

Article · Quiz · Drill
05

Closing & Commitment

Sealing the deal: recognising buying signals, establishing commitment, and asking the right closing question.

Article · Quiz · Drill
06

Onboarding & Sales Fundamentals

A fast start for new sales reps: methodology basics, conversation skills, and the foundation for all other courses.

Article · Quiz · Drill
Curated library

Grounded in the classics of modern sales.

The lessons distil the most important approaches in modern sales: no AI filler, just proven methodology aligned with the 5 scoring dimensions and the selectable scoring frameworks.

Needs-Analysis Questioning Method Teach & Lead Principles of Persuasion Psychology Negotiation & De-escalation Closing Mindset Motivation & Learning Habits

The daily Academy routine

This is how the Academy is meant to be used: 10 minutes in the morning, a flashcard round, then the drill of the day. The adaptive learning loop takes the guesswork out of what to practise next, and brings back exactly the topics that would otherwise fade. Theory and practice stay in a daily cycle.
Developed with sales teams
The recommended daily learning routine in sip.coach
Frequently asked questions

Academy: questions & answers.

The Academy is the learning platform inside sip.coach: 6 courses with more than 40 learning modules in total. Each module combines a compact learning article, a direct roleplay drill with an AI persona, and an optional quiz. Flashcards for spaced-repetition review and lesson audio round things out, so you can listen to lessons on the go. Theory and practice are just one click apart.
The adaptive learning loop automatically decides what you should practise next. The system specifically recommends drills whose score was below 70 or that are more than 3 days old, following the spaced repetition principle from learning science. Course recommendations are also guided by your weakest of the 5 scoring dimensions. You revisit exactly what would otherwise fade, rather than going over material you have already mastered.
The Academy uses XP points, 5 level tiers (from Beginner to Master), streak tracking for daily practice, and 8 unlockable badges. These elements serve a purpose: they make progress visible and sustain a daily learning habit, the decisive lever for lasting sales skills.
The curated library distils the most important approaches in modern sales, including the needs-analysis questioning method (Situation · Problem · Impact · Benefit), teach-and-lead techniques, the principles of persuasion psychology, negotiation and de-escalation, a closing mindset, and motivation and learning habits. Every lesson is aligned with sip.coach's 5 scoring dimensions and selectable scoring frameworks, so theory and evaluation speak the same language.
Every Academy module includes a roleplay drill: you read or listen to the lesson and immediately practise it in a voice conversation with an AI persona. The deterministically aggregated 5-dimension score feeds back into the learning loop and determines which lesson is recommended next. Theory and practice are not separate: they form a closed cycle.
Yes. When you sign up you get 2 free training sessions (4 weeks) and preview access to the Academy, no credit card required. Full access to all 6 courses and 40+ learning modules including quizzes, flashcards, and lesson audio is included in the Professional plan.
Goes well with
Feature

Voice Roleplay

AI personas with real objections and natural AI voices. Every Academy drill plays out here: theory applied to a live conversation immediately.

Explore Voice Roleplay → Feature

Objective Scoring

5 dimensions, multiple selectable scoring frameworks, reproducibly aggregated. The scoring drives which lesson the learning loop recommends next.

Scoring & Methodologies → Feature

Studio

Your own personas, industries, and scenarios without coding. Tailor Academy drills to your exact ICP.

Explore Studio →

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