Features

Six modules. One platform.
No feature bloat.

sip.coach brings together realistic voice roleplay, scoring with a deterministically aggregated overall score, and structured learning into a closed training loop: from the first objection through to the analysis of real customer calls. Here you'll see what each module delivers and how they work together.

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6 Scoring frameworks
Needs-question method, qualification grid, budget & decision check, pain-first method, closing mindset, needs-question + qualification
1,000+ Conversation combinations
12 personalities × 10 industries × 10 scenarios
40+ Academy modules
across 6 structured courses
DE Data storage
in German data centers
The modules in detail

Everything modern sales training needs.

Six building blocks: each powerful on its own, together a seamless training loop.

Module 01

Voice Roleplay

AI conversation partners that speak in real time and push back with realistic objections: no script, no robotic voice. Sales reps practice under genuine conversational pressure, anytime, without needing a colleague.

  • Natural AI voices with real-time streaming audio
  • 12 personalities: from the skeptical buyer to the price-focused procurement manager
  • 3 language & register modes: German formal, German informal, English
  • Adjustable difficulty, free-form call duration
Explore Voice Roleplay
Module 02

Scoring & Methodologies

The AI scores each dimension in three runs; we take the median and disclose the scoring spread. The overall score is deterministically aggregated: transparent, auditable, and reproducible, using the scoring framework of your choice.

  • 5 dimensions: needs analysis, objection handling, value argumentation, closing strength, conversation management
  • 6 scoring frameworks: needs-question method, qualification grid, budget & decision check, pain-first method, closing mindset, needs-question + qualification
  • Objective metrics: talk ratio, question rate, filler words, hedging language
  • Specific text-based feedback per weak point: immediately actionable
Explore Scoring & Methodologies
Module 03

Academy

Structured learning with 6 courses and 40+ learning modules, curated from proven sales methodologies. Spaced repetition ensures knowledge sticks rather than fades.

  • 6 courses, 40+ modules: each with an article, roleplay drill, and optional quiz
  • Spaced repetition: automatically re-recommends drills with a score below 70
  • Audio narration of lessons: learn on the go
  • Gamification: levels, XP, badges, streak tracking
Explore Academy
Module 04

Studio

The scenario builder for trainers and enablement teams. Create custom personas, industries, and situations from your real ICP data, no developer or coding required.

  • Custom personas: name, title, temperament, objection style, voice
  • Custom industries & scenarios tailored to your exact market
  • AI-assisted draft generation from free-text input
  • RAG knowledge base: your own product documentation enriches the roleplay
Explore Studio
Module 05

Team Dashboard

See skill gaps instead of guessing. Sales managers can identify who struggles in price negotiations and who gives ground in needs analysis, based on aggregated team metrics. Designed to be works-council-friendly.

  • Weekly score trends & aggregated dimensions
  • Skill gaps: the two weakest dimensions per team
  • Seats, invitations, task assignments & leaderboard (SSO on request)
  • Privacy-by-design: aggregated team metrics, individual conversations remain private by default, works-council-friendly
Explore Team Dashboard
Module 06

Real Call Analysis

From simulation to the real thing: all in one platform. Actual customer calls are evaluated against the same scoring standard that sales reps know from roleplay.

  • Same scoring standard as in roleplay: directly comparable results
  • Identifies missed opportunities & unaddressed objections
  • Links weak points directly to matching Academy drills
  • GDPR-compliant: processing & storage in Germany
Explore Real Call Analysis
A closed loop

The modules work together.

Not a loose bundle of features, but a continuous training cycle from theory to real-world calls.

Learn Academy delivers the methodology: theory, drill, quiz.
Practice Voice Roleplay puts learning to work under real conversational pressure.
Measure Scoring evaluates 5 dimensions: overall score deterministically aggregated.
Manage Team Dashboard surfaces skill gaps; Real Call Analysis validates real conversations.

Studio spans the entire loop: trainers define custom personas, industries, and knowledge bases there, aligning every step with their specific market.

Go deeper

Each feature has its own detail page with practical examples.

Voice Roleplay Scoring & Methodologies Academy Studio Team Dashboard Real Call Analysis

Compare all modules across plans

Frequently asked questions

Questions about the features.

sip.coach consists of six tightly integrated modules: Voice Roleplay (AI conversations with real objections), Scoring & Methodologies (5-dimension evaluation with a deterministically aggregated overall score and multiple selectable scoring frameworks), Academy (6 courses, 40+ learning modules with spaced repetition), Studio (custom personas, industries, and scenarios, no coding required), Team Dashboard (aggregated skill gaps for managers), and Real Call Analysis (evaluation of actual customer calls).
Voice Roleplay and Scoring are the core and are included in every plan, including the 2 free training sessions. Academy, Studio, Team Dashboard, and Real Call Analysis build on top of them. You start with the roleplay and unlock additional modules based on your plan and needs. The modules are interconnected: Academy theory feeds directly into the roleplay, and scoring data powers the Team Dashboard.
By default, more than 1,000 realistic conversation combinations are available: drawn from 12 personalities, 10 industry contexts, and 10 conversation scenarios. With Studio, you create additional custom personas, industries, and situations from your own ICP data, making the number of trainable scenarios virtually unlimited.
Data is stored in Germany. Individual processing steps (voice AI: speech-to-text, text-to-speech, and AI evaluation) are handled by carefully selected data processors, some with processing in the US, secured by data processing agreements and EU Standard Contractual Clauses. The overall score is deterministically aggregated (multiple scoring runs, median, disclosed scoring spread). The Team Dashboard shows managers aggregated team metrics; individual conversations remain private by default. sip.coach supports GDPR data subject rights (including Arts. 15 and 17) and is aligned with EU AI Act requirements, works-council-friendly.
Three things set us apart: first, a deterministically aggregated overall score with self-consistency evaluation: the AI scores each dimension in three runs, we take the median and disclose the scoring spread, giving you an auditable, reproducible score. Second, depth: Academy, Studio, and Real Call Analysis go far beyond pure simulation. Third, privacy done right: German data storage, individual voice-AI steps handled by DPA-bound data processors, a relevant consideration for insurance companies, banks, and healthcare in regulated markets.

Start today with 2 free training sessions, 4 weeks to try it.

No credit card. Setup in 2 minutes. GDPR-compliant, German data storage.

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