Behind sip.coach is ESTAYA Beyond GmbH. We build sales training where conversation quality isn't a gut call but a score: measurable, comparable, checkable. Developed in Germany.
Three training sessions free. No credit card.Data stored in Germany
The idea and the methodology come from Roland Hölscher. Roland Hölscher and Ron Autenrieb kicked off the first prototype. ESTAYA Beyond GmbH is turning it into the product.
Christopher Blaschke studied mathematics, physics, law, and business administration. Before this, he co-founded and ran an AI software company and advised DAX corporations and mid-sized firms. At ESTAYA Beyond, he is responsible for the architecture and product development of sip.coach.
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Roland Hölscher has led B2B software sales for over 25 years: building arcplan's US business, CEO of the arcplan Group, Executive Vice President at Longview Solutions, Chief Revenue Officer at BARC. Today he consults from Düsseldorf and owns the sales methodology and product direction at sip.coach.
LinkedIn profile →
Ron Autenrieb worked on the first concept for sip.coach. Today he supports the project as an advisor.
LinkedIn profile →Sales training has relied on gut instinct for decades. We build the opposite: training whose progress you can see, measure, and prove.
Reps practice with AI buyers that respond like real ones. Every conversation gets a score across five dimensions. Practice turns into a track record you can show.
They shape every product decision, from the score to where data is stored.
A gut-feel verdict doesn't scale and doesn't compare. So we use a score that measures everyone the same way and can be checked. That is the shared language for conversation quality.
Sales conversations contain business and personal data. Where they live and who sees them isn't a setting for us. It's a decision. Data stored in Germany. Managers only see the team.
The score measures against established sales methodologies: the Discovery Questioning Method, the Qualification Framework, the Pain-First Method, Teach & Lead, the Core-Need Method, the Closing Mindset, and the Budget & Decision Check. We invented none of them.
For insurers, banks, and healthcare providers, that isn't a nice-to-have. It's a purchasing requirement. sip.coach was built that way from day one.
Four facts about scope, no impact numbers.
sip.coach grew out of one observation: sales teams don't practice enough, because practice is expensive, awkward, and hard to measure. We change that.
No manager scores two calls the same way. The colleague in the role play knows the pitch and plays the game, not the customer. There was no yardstick.
The AI scores five dimensions, the same way for everyone. Anyone can check the math, including compliance and the works council.
Not bolted on later but part of the architecture: storage location, data processors, access and erasure.
Voice Roleplay, Scoring, Studio, Academy, and Team Dashboard. Built by ESTAYA Beyond GmbH for sales teams in the DACH region.
No hold music. You reach us directly.
Questions about the product, data protection, or ESTAYA Beyond GmbH? Write to us. We answer personally.
hello@sip.coach →Want to roll out sip.coach to your team? We'll show you the Team Dashboard, Studio, and the path to sign-off, including the data privacy factsheet (PDF) for your works council.
demo@sip.coach →Two minutes to your first training session.