Every critical conversation scenario.
Practiced beforehand.
From the first cold call to a high-pressure price negotiation: sip.coach maps every stage of the sales cycle as an AI role-play, with realistic objections, a consistent 5-dimension score, and GDPR-compliant data processing. Pick your scenario and start.
10 scenarios12 buyer typesGerman data centerGDPR-compliant
A rep who confidently handles "too expensive"
is no accident.
Sales competence is not one skill: it is many, and each scenario demands a different one. A rep who excels at cold calling can still fall apart in a price negotiation. That is why sip.coach trains by scenario: each with its own conversation goal, its own difficulty progression, and a scoring weight that measures precisely the dimensions that matter most in that moment.
Choose the scenario that is costing your team.
Four use cases where conversations break down most often and where the most is at stake.
Cold Calling Practice
"Not interested." The phone is already halfway down.
Train your opening against instant resistance: navigating gatekeepers, establishing relevance in the first 15 seconds, and handling the most common brush-off reflexes. Practice against skeptical, time-pressed, and know-it-all buyer types, without burning real leads.
Train cold callingObjection Handling Training
"Too expensive." "No need." "We're happy as we are." The rep backs down.
Practice turning the classic objections around: listen, uncover the real concern, and counter with value rather than discounts. The score detects whether you genuinely addressed the objection or simply talked over it and pinpoints the missing question.
Train objection handlingPrice Negotiation Training
"What can you do on price?" The discount reflex fires before any argument.
Learn to defend your value instead of dropping your price: set anchors, tie concessions to counter-concessions, and shift the conversation from "cost" to "outcome." Practice against dominant and price-focused buyers who immediately exploit any discount offered.
Train price negotiationSales Onboarding
Six weeks of onboarding. The first real call is still a leap of faith.
Bring new reps into conversations with structure and confidence: Academy theory on needs-questioning methods, teach-and-guide techniques, and principles of persuasion psychology, followed immediately by role-play drills and measurable progress. Managers see aggregated team metrics in the Team Dashboard; individual conversations remain private by default.
Set up onboarding10 scenarios across the entire sales cycle.
The four focus areas above are just the start. sip.coach covers every phase, combinable with 12 buyer types across 10 industries for over 1,000 realistic conversation combinations.
More scenarios are getting their own detail pages. Need a scenario that is not listed here? In Studio you can create your own scenarios, industries, and personas, no coding required.
Practice. Score. Improve.
The same flow for every scenario: the content adapts, the principle stays the same.
Pick a scenario & persona
Cold calling, objection handling, price negotiation, combined with buyer type, industry, and difficulty level. The AI persona responds via natural AI voice in real time, with genuine objections rather than a predictable script.
Scored consistently
After the conversation: scoring across 5 dimensions, weighted by scenario. The AI scores each dimension; the overall score is deterministically aggregated, with self-consistency evaluation (3 scoring runs, median, disclosed scoring spread). Every weakness is named with a specific text callout, including missed opportunities.
Targeted repetition
Spaced repetition recommends re-drilling sessions scored below 70. Via the Team Dashboard, managers see aggregated skill gaps by scenario and can assign relevant Academy modules. They see aggregated team metrics; individual conversations remain private by default.
Every scenario is assessed against a proven methodology.
You choose one of several evaluation frameworks; sip.coach scores accordingly, transparently and traceably. The AI evaluates the individual dimensions; the overall score is deterministically aggregated. This consistency is exactly what distinguishes sip.coach from tools that are "somehow AI-assessed."
The 5 dimensions (needs analysis, objection handling, value argumentation, closing strength, and conversation management) are weighted differently per scenario. Supplemented by objective metrics such as talk ratio, question rate, and filler-word frequency.
Questions about the use cases.
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Start today with 2 free training sessions, 4 weeks to try it.
No credit card. Up and running in 2 minutes. GDPR-compliant, German data storage.