Sales conversation data belongs
in Europe. Stored in Germany.
Every training session reveals how your team sells, where it struggles, and which customers it mentions. sip.coach stores this data in Germany. Individual voice AI steps run through secured data processors, no training on your content, German-centric architecture.
German storage · GDPR Art. 15 & 17 · Works-council-friendly · DPA & EU Standard Contractual Clauses
Note: This page explains our data protection architecture as a decision-making resource. It is not a legal document. The legally binding Privacy Policy and Legal Notice are available on the corresponding pages. For works council and compliance discussions we provide a data privacy factsheet on request.
Training data is the most sensitive data in sales.
A recorded roleplay session reveals more about your business than any CRM row.
Content you never want exported.
Objection handling, pricing arguments, customer and competitor names mentioned in passing: a conversation recording is effectively a map of your sales strategy. On a US server, that is an avoidable risk.
Every rep is a named individual.
Each session is linked to a real person: how well someone sells is personal performance data. That makes data protection and co-determination a legal obligation, not an optional extra.
US tools don't shift the problem, they create it.
As soon as a US provider or US subsidiary has access, the CLOUD Act applies. For insurance companies, banks, and healthcare organizations in the DACH region, that typically rules them out.
Data sovereignty that holds up under audit.
Not just promises, verifiable architecture decisions.
German data storage
Your conversation data, RAG knowledge base, and team dashboard are stored in Germany. Individual processing steps (voice AI) run through carefully selected data processors, secured by a Data Processing Agreement and EU Standard Contractual Clauses.
Storage location: German data centerGDPR Art. 15 & 17 implemented
Right of access and right to erasure are built into the app: one-click data export, full account and transcript deletion including anonymization of billing data in the ERP back-end.
Access · Export · ErasureNo training on your data
Your transcripts and uploaded documents are never used to train AI models. They serve solely to conduct the roleplay and calculate the deterministic score. After that, they remain yours.
No model repurposingWorks-council-friendly aggregated reporting
Manager reporting is aggregated: team leads see team trends and skill gaps, never individual transcripts or behavioral surveillance. No hidden performance monitoring: designed for co-determination.
Aggregated · No individual monitoringGerman-centric architecture
sip.coach is operated by a German company; storage is in Germany. Third-country exposure is limited to the essential voice AI steps, secured by a Data Processing Agreement and EU Standard Contractual Clauses.
German company · German storageEU AI Act aligned & auditable scoring
AI evaluates individual dimensions; aggregation into the overall score is deterministic, with self-consistency evaluation (3 scoring runs, median, disclosed scoring spread). This keeps the assessment fully auditable for compliance teams, auditors, and works councils.
Auditable · EU AI Act alignedThe data flow: and where it ends up.
From spoken word to score, and where your data rests at the end.
You speak
Your voice is received as an audio stream and converted to text by the voice AI.
Voice AI (data processor)AI responds
The AI persona replies with realistic objections; the voice output is streamed back via voice AI.
Voice AI (data processor)Score calculated
AI evaluates the 5 dimensions; aggregation into the overall score runs deterministically server-side.
EvaluationStored & erasable
Transcript and score are stored in Germany: exportable (Art. 15), erasable (Art. 17).
GermanyStorage is in Germany. Individual processing steps (voice AI) run through carefully selected data processors, secured by a Data Processing Agreement and EU Standard Contractual Clauses.
sip.coach versus US-based AI training tools.
The same mechanism, but a fundamentally different legal framework.
| Criterion | sip.coach | Typical US tool |
|---|---|---|
| Data storage | In Germany | Usually US data centers or "EU region" with US parent company |
| Third-country exposure | Limited to voice AI, secured by DPA & EU Standard Contractual Clauses | Often fully US-processed, US parent company |
| Training on customer data | no | Often reserved in terms of service |
| GDPR Art. 15 & 17 | implemented in app | On request, sometimes with deadlines |
| Works council / co-determination | Aggregated reporting, no individual monitoring | Individual transcripts often visible |
| Scoring logic | AI dimension scoring, deterministic aggregation with self-consistency, fully auditable | Often unconstrained LLM judgment without disclosed spread |
| Contracting party | German company, German law | US entity, often US jurisdiction |
For a detailed look at how the auditable, reproducible score works, see Objective Scoring & Methodologies.
The questions that always come up in rollout conversations.
Data protection officers, IT security, and works councils ask these first.
"What does a manager see in the dashboard?"
Managers see aggregated team metrics: score trends and the team's weakest dimensions; individual sessions remain private by default. The team dashboard is deliberately built for aggregated reporting rather than individual monitoring.
"Can we delete all the data?"
Yes. Through the right of access and erasure (Art. 15 / 17), employees can export or delete their account including all transcripts and scores. Deletion also covers anonymization of billing data in the ERP back-end.
"Does any of this end up in the US?"
Your data is stored in Germany. Individual processing steps (voice AI) run through specialized data processors, some with processing in the US, secured by a Data Processing Agreement and EU Standard Contractual Clauses. We limit third-country exposure to the essential voice AI steps.
"Is this permissible in insurance or banking?"
sip.coach was built for exactly these industries: German storage, third-country exposure limited to voice AI and secured by EU Standard Contractual Clauses, auditable reproducible scoring, aggregated reporting. We provide a data privacy factsheet on request for submission to data protection officers and works councils.
GDPR & data sovereignty: answered concisely.
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For teams of 5 or more: request a demo & data privacy factsheet