Feature · Studio

Your own sales scenarios.
From one sentence, no developer needed.

Describe your buyer in one sentence. The Studio turns it into a sparring partner with a face and a voice who knows your product and raises your objections. Built for trainers, not for programmers.

Three training sessions free. No credit card.Data stored in Germany

The problem

Generic scenarios train for average.
Your market is not average.

Canned roleplays get a rep to the door. Behind it waits your buyer: with your product, your pricing, your objections.

Your industry is not the default case.

Insurance, manufacturing, software: ready-made personas get the tone right, but not the depth your niche demands.

Custom scenarios used to mean: file a developer request.

Anyone who wanted their own cases needed a project, a budget, and lead time. Trainers sat on the sidelines, even though they know the market best.

Your product knowledge lives in files, not in training.

Price lists, data sheets, and objection lists sit on a shared drive. In the roleplay, the AI has never seen them. The rep practices against a phantom instead of their own product.

How it works

From a sentence to a playable scenario. In three steps.

Describe, review, practice. The AI does the legwork; you decide.

Describe

One sentence is enough: "Skeptical head of procurement at an insurance company, defending his budget, asking for references." That becomes a complete draft.

Review & adjust

Name, role, temperament, objection style, register, and language are laid out for review, and every line can be changed. Add a face and a voice from the voice catalog. The draft is free; every saved entry counts as one training session.

Practice & share

Once saved, the scenario is playable right away and scored like any other training session. In the team program you publish it, and everyone practices the same case.

Three building blocks

Persona, industry, situation: mix and match freely.

Each building block stands on its own. Together they form the conversation that is costing you revenue right now.

Custom Personalities

The person on the other side of the table, beyond the twelve default types.

  • Name, title, function, and role in the buying committee
  • Behavior & temperament: from cooperative to stubborn
  • Objection style and typical reservations
  • Language and register: formal or informal German, or English

Custom Industries

Your market, with the depth that templates lack.

  • Product and buyer profile for your niche
  • Typical worries and buying motives
  • Objections that actually come up in your industry
  • Industry terms, so the AI sounds like your customer

Custom Situations

The exact moment in the conversation that costs you deals.

  • Starting point: where in the sales process is the call?
  • Goal: what does the rep need to achieve?
  • Hurdles and pressure in the situation
  • Beyond the ten default situations
The draft

Describe it, don't configure it.

Instead of dozens of form fields, you write one paragraph. The AI drafts a persona, an industry, or a situation from it. Before you save, you see the draft and can change any line.

  • One paragraph of plain text, one complete draft
  • Review before saving, nothing happens out of sight
  • A face and a voice from the voice catalog
  • Jump straight from the Studio into a call and test it
app.sip.coach/training
Create new persona Description (plain text) "Skeptical Head of Procurement, insurance firm, defending the budget…" ↓ generate Name Michael Huber Voice from catalog Save persona Preview
Avatar & Voice

Every scenario gets a face and a voice.

M Michael Huber Head of Procurement · Insurance Search voice catalog… Voice A ✓ Listen to preview

A sparring partner only convinces when it sounds like a person. You give it a face and pick a voice from the catalog. sip.coach handles the fine-tuning; there are no sliders to fiddle with.

  • Searchable voice catalog, one voice per persona
  • Natural-sounding speech, no robotic sound
  • Fine-tuning is automatic, no controls
  • A face you recognize
Your product knowledge

Your persona knows your product.

Upload data sheets, price lists, or call guides. The persona reads along and brings them into the call: your product details, your pricing logic, your real objections. The rep practices against their own product, not a textbook example.

  • Your own documents: data sheets, price lists, playbooks
  • The persona pulls the relevant passages for each call. Your documents never train a model
  • The persona argues with your facts and pushes back with your objections
  • Data stored in Germany
Knowledge base Product-Datasheet.pdf Price-List_Q2.xlsx Objection-Script.md Knowledge base Persona in the call: "According to your datasheet, ISO 27001 certification is missing…"
For the whole team

Build once. The whole team practices to the same standard.

In the team program, Studio scenarios become a shared library. The trainer sets the bar, the team practices against it.

Shared scenario library

Published personas, industries, and situations are available to everyone on the team.

One standard for everyone

Not twenty private practice cases, but one shared one. Comparable and repeatable.

Connected to the Team Dashboard

Managers see team metrics and gaps on your own scenarios. Individual calls stay private.

Typical use case

Frequently asked questions

Studio: Questions & Answers

Describe your scenario in one sentence, for example, "skeptical head of procurement at a manufacturing company, defending his budget". That becomes a complete draft for a persona, industry, or situation. You check name, role, temperament, objection style, and language, pick a face and a voice, and save. The scenario is playable right away. No coding needed.
Three building blocks: personas (name, title, behavior, temperament, language), industries (product, buyer profile, worries, typical objections, terminology), and situations (starting point, goal, hurdles). Together they form your sales conversation, beyond the twelve default types, ten industries, and ten situations.
You upload data sheets, price lists, or call guides. During the call, the persona pulls the relevant passages and answers with your product details, prices, and objections. Your documents never train a model; they sit in a knowledge base and are retrieved for each call.
Yes. In the team program you publish personas, industries, and situations to the team. The trainer builds the library once, and everyone practices the same case. The bar stays the same for all.
Data is stored in Germany. Individual steps, such as speech processing, run through processors under a data processing agreement and EU Standard Contractual Clauses. Access and deletion under Articles 15 and 17 GDPR are in place. Managers never see individual calls, only team metrics.

Build your first scenario today.

Three training sessions free. No credit card.

For teams of five or more — book a demo