Feature · Studio

Build custom sales scenarios:
in minutes, without a developer.

The Studio turns your market into a training ground. Describe your ideal buyer in plain text: the LLM builder generates a playable AI persona complete with avatar and voice. Upload your own product knowledge as grounding (RAG), and share finished scenarios across the team. Built for trainers and enablement teams, not for developers.

No codingShareable across the teamGerman data storage

Why Studio

Generic scenarios train for average.
Your market is not average.

Off-the-shelf roleplays only get reps to the door. Behind it waits your real buyer: with your product, your pricing, your objections.

Your industry is a special case, not the default.

Insurance compliance, manufacturing investment cycles, SaaS procurement: pre-built personas get the tone right, but not the depth your niche demands.

Custom scenarios used to mean: open a developer ticket.

Anyone wanting bespoke training cases needed a project, a budget, and lead time. Trainers were left on the sidelines, even though they know the market best.

Knowledge about your product lives in PDFs, not in training.

Battlecards, pricing sheets, and objection scripts sit in a shared drive. In the roleplay, the AI doesn't know them, and reps practice against a phantom instead of the real pitch.

How it works

From a sentence to a playable scenario. In three steps.

Describe, review, practice. The LLM builder does the heavy lifting, you stay in control.

Describe

Write in plain text who you want to train against: "Skeptical head of procurement at an insurance firm, defending the budget, asking for references." The LLM builder generates a complete draft from that.

Review & fine-tune

Name, role, temperament, objection style, language (formal EN · informal EN · DE). Choose an avatar and a voice from a searchable voice catalog. Validate and save: one entry at a time.

Practice & share

The scenario is immediately playable as a voice roleplay, with a deterministically aggregated 5-dimension score. In the Team plan you publish it: all reps practice against the same approved standard.

Three building blocks

Persona, industry, situation: mix and match freely.

Create each building block individually or combine them into a precisely tailored sales scenario for your exact ICP.

Custom Personalities

Define the person on the other side of the table, beyond the 12 default types.

  • Name, title, function, and role in the buying center
  • Behavior & temperament: from cooperative to stubborn
  • Objection style and typical reservations
  • Language & register: formal or informal EN, or German

Custom Industries

Reflect your market, with the subject-matter depth generic templates lack.

  • Product & buyer profile (ICP) for your niche
  • Typical pain points and buying motivations
  • Industry-specific objections that come up in real deals
  • Technical terminology and jargon, so the AI sounds like your customer

Custom Situations

Train exactly the conversation moment that costs you deals.

  • Conversation context: where in the process does the scenario begin?
  • Conversation goal: what must the rep achieve?
  • Challenges & stress factors of the situation
  • Extendable beyond the 10 default situations
The LLM Builder

Describe it, don't configure it.

Instead of dozens of form fields, you enter a single paragraph of plain text. The LLM builder drafts a consistent persona, industry, or situation from it. You stay in charge of the result: every draft is shown, validated, and fully editable before you save.

  • AI-assisted draft generation from a single plain-text prompt
  • Preview & validation before saving, no black box
  • Assign an avatar and choose a voice from a searchable voice catalog
  • Jump directly from the Studio into the voice roleplay to test it live
app.sip.coach/training
Create new persona Description (plain text) "Skeptical Head of Procurement, insurance firm, defending the budget…" ↓ generate Name Michael Huber Voice from catalog Save persona Preview
Avatar & Voice

Every scenario gets a face and a voice.

M Michael Huber Head of Procurement · Insurance Search voice catalog… Voice A ✓ Listen to preview

A persona only convinces when it sounds like a real person. In the Studio you assign each persona an avatar and choose a voice from a searchable voice catalog. Voice fine-tuning happens server-side automatically, no manual sliders to fiddle with.

  • Searchable voice catalog: the right voice for each persona
  • Realistic speech output with streaming audio, no robotic sound
  • Voice fine-tuning runs server-side automatically, no manual controls
  • Avatar gives the scenario a recognizable face
Custom Knowledge Grounding

Your persona knows your product.

Upload your own sales materials, product documentation, or conversation guides. Via RAG retrieval (vector database), the AI persona automatically draws on this knowledge in the roleplay: it knows your product details, your pricing logic, and your real objections. Reps practice against your pitch, not a generic stand-in.

  • Your own documents as context: battlecards, data sheets, playbooks
  • Automatic RAG retrieval enriches every roleplay with your knowledge
  • Personas argue with your facts and push back with your real objections
  • German data storage; individual processing steps secured via data processing agreement and EU Standard Contractual Clauses
Knowledge base Product-Datasheet.pdf Battlecard_Q2.docx Objection-Script.md Vector DB AI Persona in roleplay: "According to your datasheet, ISO 27001 certification is missing…"
Shareable across the team

Build once. The whole team practices to the same standard.

In the Team plan, Studio scenarios become a shared library. Enablement sets the standard, every rep trains consistently against it.

Shared scenario library

Created personas, industries, and situations are published team-wide, every rep draws from the same curated pool.

Consistent training quality

Instead of 20 individual practice cases, the team trains against an approved standard. Comparable, repeatable, scalable.

Connected to the Team Dashboard

Managers see aggregated team metrics and skill gaps on your own scenarios; individual conversations remain private by default.

Typical use case

Frequently asked questions

Studio: Questions & Answers

Describe your scenario in plain text, for example, "skeptical head of procurement at a manufacturing firm, defending the budget". The LLM builder generates a complete draft for a persona, industry, or situation. You review and fine-tune name, role, temperament, objection style, and language, then choose an avatar and voice and save. The scenario is immediately playable as a voice roleplay. No coding required.
Three building blocks: custom personalities (name, title, behavior, temperament, language), custom industries (product, buyer profile, pain points, typical objections, terminology), and custom situations (conversation context, goal, challenges). Combined, they form a tailored sales scenario for your exact ICP, beyond the 12 default personality types, 10 industries, and 10 situations.
You upload your own sales materials, product documentation, or conversation guides. Via a vector database (RAG retrieval), the AI persona automatically pulls this knowledge into the roleplay: it knows your product details, pricing logic, and objections. Reps practice on scenarios that match exactly your market and pitch, not generic examples.
Yes. In the Team plan, all created personas, industries, and situations are shareable across the team. Trainers and enablement build a scenario library once, then the entire team practices against the same approved standard. This keeps training quality consistent across all reps.
Data is stored in Germany. Individual processing steps (voice AI) are handled by carefully vetted data processors under data processing agreements and EU Standard Contractual Clauses. sip.coach supports GDPR data subject rights (Art. 15 and 17), is aligned with EU AI Act requirements, and is works-council-friendly with aggregated reporting.

Build your first scenario today.

No credit card. Setup in 2 minutes. German data storage.

For teams of 5 or more: book a demo