Practice like it's real.
Score like it's an audit.
sip.coach gives every sales rep an AI sparring partner with genuine objections, and a score you can verify. Voice, not face-scanning. Data stored in Germany. So training time translates into measurably more closed deals.
This is what your scorecard looks like.
3 AI runs · median · disclosed spread · fully traceable
What decision-makers gain
The single most effective investment in improving your sales performance: secure, scalable, available on demand. Sales training that moves the metrics that matter in the boardroom.
Coaching that scales
Every rep gets unlimited 1:1 training, without expensive human coaches and without calendar bottlenecks. What used to be a scarce resource becomes one that's always available.
Faster time to productivity
New sales reps practice realistic conversations from day one. Every month a rep reaches their first close sooner is revenue capacity you move forward.
Higher win rates
Objection handling and value articulation are sharpened continuously and precisely: right where deals are won or lost.
A more predictable pipeline
When the whole team trains and is evaluated against the same standard, variance between reps decreases, and forecast accuracy improves.
Get manager time back
The AI scores every conversation. Managers no longer listen to dozens of calls per week. They coach the specific gaps the AI surfaces.
Data over gut feeling
Data-driven, auditable conversation-quality metrics replace subjective judgment: comparable across the team and trackable over time.
Realistic training that fits your business
Six building blocks that together make the difference. All available today.
Hyper-realistic voice roleplay
AI buyers with natural voices that respond dynamically to what the sales rep actually says: with genuine objections, not scripted responses.
Conversation analytics
Not just what was said, but how: talk ratio, question rate, and filler words are measured and feed into the evaluation, for feedback that's concrete and actionable.
Your knowledge as a "digital twin"
Upload your solution, your differentiators, pricing, competitive intel, and reference cases. The personas challenge the rep on exactly that basis.
Unlimited scenarios & personas
Studio lets you create your own buyer types, industries, and situations: over 1,000 realistic conversation combinations, tailored to your market.
Academy built on learning science
Structured courses, daily micro-lessons, and spaced repetition at the right intervals, plus levels, badges, and streaks to sustain motivation.
Real-call analysis
Upload recorded sales calls and have them evaluated against the same standard as your training sessions: practice and reality on a single scale.
Voice, not face-scanning. Score, not a black box.
Three strengths that rarely come together in our market, and that decide rollout success.
Voice, not face
sip.coach evaluates what is said and how it is coached: not facial expressions or emotions. Workplace emotion recognition is heavily restricted under the EU AI Act. Our voice-based approach doesn't rely on it at all.
Auditable score
Three AI evaluation runs, median, and reported spread: every score is reproducible and explainable. No number you have to take on faith.
Data in Germany
Stored in Germany, GDPR-compliant, aligned with the EU AI Act. Managers see aggregated metrics: individual conversations remain private and works-council-friendly.
Every role has its own return
One tool, three clear value propositions.
| Audience | Core problem | Value with sip.coach |
|---|---|---|
| Sales reps (SDR / AE) | Fear of rejection, limited time, walking into conversations underprepared. | Safe practice environment: fail without risking the quarter, drill specific skills, even right before an important meeting. |
| Sales leadership / managers | No time to listen to every call and coach every rep individually. | Coaching multiplier: AI handles foundational training, the manager coaches the surfaced gaps and deal strategy. |
| Enablement / HR | Content goes stale quickly; training ROI is hard to prove. | Agile enablement: update playbooks and personas yourself, make progress measurable, auditable and fully traceable. |
What's coming next
Our vision: openly labelled, because we only promise what we deliver.
Visual AI avatars
Planned: AI conversation partners with a face and expressions for even greater presence in roleplay, as an optional add-on, without monitoring the sales rep's emotions.
Deeper conversation analytics
In progress: speech pace, pauses, and tonality extracted from recordings, in addition to the metrics already measured today.
Live in-call assistance
Vision: context-aware objection guidance during live customer conversations, privacy-compliant and with explicit consent.
Questions. Answers. Clarity.
See it for yourself: with 2 free training sessions, 4 weeks to try it.
No credit card. Setup in 2 minutes. GDPR-compliant, data stored in Germany.