Practice like it's real.
Score like it's an audit.
An AI buyer who actually pushes back. A score you can check yourself. Voice, not face-scanning. Data stored in Germany. Three training sessions free. No credit card.
This is what your scorecard looks like.
Five dimensions, one overall score.
What decision-makers gain
What changes for the leadership team. Six effects. Percentages come once customers have proven them.
Coaching that scales
Every rep practices whenever they want: no trainer, no calendar. Coaching used to be scarce. Now it's always there.
Faster ramp-up
New reps practice real conversations from day one. The first close comes sooner, and so does the revenue.
More closed deals
Objections and value get practiced where deals are won or lost: in the conversation, not in a seminar room.
A more reliable forecast
One standard for the whole team. Less variance between reps, fewer surprises in the forecast.
Time back for sales leaders
The AI scores every conversation. The sales leader stops listening to dozens of calls and coaches the gaps the score points to.
Data over gut feeling
A score instead of an opinion. Comparable across the team, checkable over time.
Training that fits your business
Six building blocks. All available today.
Voice roleplay
AI buyers with a voice that respond to what you actually say. Real objections, no script.
Conversation analytics
Not just what was said, but how: talk ratio, questions, and filler words are measured and feed into the score.
Your knowledge as the basis
Upload your product, pricing, competitors, and reference cases. The AI buyer throws exactly that back at you.
Your own situations & buyers
In Studio you build your own buyer types, industries, and situations. Over 1,000 combinations, tailored to your market.
Academy
Courses, short daily lessons, and spaced repetition. Plus levels and badges to keep you going.
Real-call analysis
Upload recorded customer calls and have them scored against the same standard as your training sessions. Practice and the real thing on one scale.
Voice, not face-scanning. Score, not a black box.
Three things that decide whether you get sign-off.
Voice, not face
sip.coach scores what is said and how. Not facial expressions, not emotions. The EU AI Act heavily restricts workplace emotion recognition. We don't need it.
A score you can check
Every evaluation runs three times, the median counts, and the spread is shown. No number you have to take on faith.
Data stored in Germany
Managers see team metrics. Individual calls stay private unless the user shares them. Aligned with the EU AI Act.
Three roles, three problems.
What each of them gets with sip.coach.
| Role | Problem | With sip.coach |
|---|---|---|
| Sales reps | Little time to practice, no colleague to play the customer. | Practice before it counts: right before the meeting, as often as needed, with no risk to the quarter. |
| Sales leaders | No time to listen to every call and coach everyone one-on-one. | See instead of listen: the AI handles the basics, you coach the gaps the score points to. |
| Trainers and enablement | Content goes stale, impact is hard to prove. | Build it yourself: your own situations and buyers in Studio, progress visible in the score. |
What's coming next
Clearly labeled. None of this is in the product today.
Visual AI avatars
Planned: conversation partners with a face and expressions, as an option. Reps are never scored by camera.
Deeper conversation analysis
In progress: speech pace, pauses, and tone, on top of talk ratio, questions, and filler words.
Help during the real call
Idea: objection hints while the real customer call is running. Only with everyone's consent.
What decision-makers ask first.
Three training sessions free. No credit card.
Two minutes to your first training session.